Slurpy Studios Animation Production Company London

Training Film Animation Video Standards Council Unseen Artwork

Puns, Background Gags & Pop Culture References: Unseen Animation Artwork

07 Jun 2018 Behind the Scenes

Our recent training animation, for the Video Standards Council, was created to demonstrate when a DVD/games shop salesperson would find it necessary to ask to see ID, what types of ID were acceptable, and why this is so important. We wanted to create a tongue in cheek animation, that appealed to the target audience of 18-30 year olds who would be likely to work selling DVDs and games – ie. pop culture nerds.

So, after watching ‘Clerks‘ a few times to research what it might be like to work in such a store, we got to work creating the following animation:

We structured the film around two distinct worlds: that of two teenagers playing a game, and game itself, which is set in a DVD/game shop.  This gave our background and concept artists ample opportunities for puns, background gags and pop culture references – opportunities that they seized with both hands.

So here, to celebrate the gloriousness of puns that were gone too quickly from sight to fully appreciate, are some of our favourites:

The PUNS:

Training Film Animation Video Standards Council background posters

We needed a series of DVDs and game covers that the shoppers wanted to buy. Some are on screen for only a few frames, but all are lovingly designed by background artists Fern Bailey or Zoe Buyers. We think ‘Kingdom Farts’ is a personal favourite, but feel free to suggest your own in the comments below!

The BACKGROUND GAGS:

Training Film Animation Video Standards Council background designTraining Film Animation Video Standards Council background gagsBackgrounds are carefully constructed to help convey the atmosphere, tone and character of an animated film, and these are no exception. Eagle eyed viewers may catch a few of the film and game references littered in these designs (created by Niall High and Fern Bailey respectively) as the film plays out, but it’d take several viewings to catch them all.

The POP CULTURE REFERENCES:

The film is stuffed full of pop culture references – here are some of our favourites:

Training Film Animation Video Standards Council star wars pop reference Training Film Animation Video Standards Council karate kid pop reference Training Film Animation Video Standards Council matrix pop reference Training Film Animation Video Standards Council pokemon pop referenceAnd while you’re watching the film, see if you can find references to:

  • A wonderful Wizard
  • An overly enthusiastic gamer
  • A kick ass raider of tombs
  • A controversy over the re-editing of a fan favourite
  • Someone practically perfect
  • A classic platform ape
  • A puzzle solving Professor

More articles on: artwork | backgrounds | graphic design | Preproduction

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