Colourful Motion Graphics Animation ‘Jazz Up’ Internal Communications
Time can get a bit out of sync when you work in an animation studio. We quite often spend the month of August happily making Christmas e-cards (with the subtle sounds of “I’m Dreaming of a White Christmas” wafting out of our headphones), and this year we spent most of December with our heads in the sunny climates of Australia thinking about wine.
Not just any wine of course, we were creating a motion graphics style animation for Yellow Tail’s internal communications.
Inspired by Yellow Tail’s existing colourful identity, and a fantastic swing-era jazz piece (King Porter Stomp by Jack Livingston Big Band) we created a 3 minute film that was fast paced, dynamic and jam packed with life and movement, all while delivering lots of important information in a clear and easily understandable way.
This film was created in After Effects and Photoshop, and we worked in collaboration with The Marketing Store in London