Explainer Video Animation – Seedrs
9th May 2012
This explainer video was designed to explain the benefits, rewards and process of investing through Seedrs, while appealing to two distinctly different target audiences; investors and entrepreneurs.
With two target audiences, each with their own needs and concerns to address, we decided to use two characters to represent the different sides of the equation.
Using character animation, motion graphics and typography, the film follows our investor (Warren) as he struggles through traditional methods of providing start up capital, before discovering Seedrs and using it to help our Entrepreneur (Steve) as he raises the capital and launches his business.
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