Educational Animation Video – GL Assessment
5th July 2012
GL Assessment is a leading provider of independent tests for school aged children. They wanted their explainer video to convey the information that a potential partner will need to understand, using the visuals to hi-light the messages and enhance GL Assessment’s brand and desirability.
We chose a stop motion style of animation, and set it in the ultimate learning environment; a school desk. We then created several characters, designed to look as though they’d been drawn and cut out by a child, and used them to tell the story, along with several desk style props. This created a hand-made feeling, getting straight to the heart of the message with a simple and effective technique.
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